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HP COLOUR LASER PRINTER: CHEAP
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Original version
| Download original version (size: 212.0 KB; duration: 00:27) | |
| Released: | January 2005 |
| Advertiser: | HEWLETT-PACKARD  |
| Brand name: | HP COLOUR LASER PRINTER |
| Agency: | PUBLICIS WORLDWIDE HK |
| Country: | HONG KONG |
| Category: |
Business equipment & services
|
| Tags: |
HONG KONG
|
Credits:
Advertising Agency: PUBLICIS WORLDWIDE HK, HONG KONG, HONG KONG
Creative Director: Jonathan Lee
Scriptwriter: Jonathan Lee
Agency Producer: Jess Lee
Account Supervisor: Peggy Mak
Advertiser's Supervisor: Teresa Lo
Director: Jonathan Lee
Sound Engineer: Dennis Yeung
Script in English
(Merging the word with sound of a helicopter taking off)
SFX: cheeeap cheeap cheap cheap cheap chipchipchip.......
MVO: Really "so cheap that it can fly." (chinese slang) Buy HP CLJ2550 Color Laserjet printer now at only $3499 and get a free toner for equally cheap black and white printing. Act immediately or you'll regret it. Call 3599-8117 for a trial.
Brief Explanation
An unabashedly-direct execution for being audio 'literal'. Play on the Cantonese saying/idea for offers that are really cheap - "So cheap that it flies".
The word 'cheap' in Cantonese matches with the sound of helicopter taking off.
The tonality of the execution elicits the brand vision of HP being "inventive" perfectly.