HSBC RETIREMENT PLAN: LEAD SINGER

	Download original version (size: 1.7 MB; duration: 00:45) Download English version (size: 1.7 MB; duration: 00:45)
Released:	April 2008
Advertiser:	HSBC
Brand name:	HSBC RETIREMENT PLAN
Agency:	JWT Brasil
Country:	Brazil
Category:	Banking

Credits:

Advertising Agency: JWT BRASIL, BRAZIL
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea / Fabio Miraglia
Scriptwriter: Rodolfo Amaral / Jorge Uesu
Agency Producer: Renata Soares / Danielle Alvim
Account Supervisor: Gabriela May/ Jose Lopes / Paula Mosimann
Advertiser's Supervisor: Glen Valente / Heloisa Souza
Director: Thomas Roth


Script in English
MVO: Hey! Are you ready to rock?
SFX: The crowd answers him with a lot of enthusiasm. He screams again

MVO: I can’t hear you! Are you ready to rock?
SFX: The crowd answers him with more enthusiasm than before

MVO: Louder! Are you ready to rock?
SFX: The crowd answers him, but with a less enthusiasm than before

MVO: Are you ready to rock?
SFX: Just a few people from the crowd answer

MVO: I can’t hear you! Are you ready to rock?

ANN: Someday, everybody must stop working. Plan your retirement with HSBC.
Script in Orginal Language
MVO: Hey! Are you ready to rock?
SFX: A galera responde enstusiasmada. Ele insiste.

MVO: I can’t hear you! Are you ready to rock?
SFX: A galera responde com ainda mais entusiasmo. Ele pergunta novamente.

MVO: Louder! Are you ready to rock?
SFX: A galera grita com bem menos entusiasmo.

MVO: Are you ready to rock?
SFX: A galera já responde desanimada. O vocalista pergunta mais uma vez.

MVO: I can’t hear you! Are you ready to rock?

ANN: Um dia todo mundo tem que parar de trabalhar. Faça um Plano de Previdência HSBC.