ICE-CREAM: THERAPIST

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Released:	March 2008
Advertiser:	McDonald's
Brand name:	ICE-CREAM
Agency:	DDB OSLO
Country:	Norway
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB OSLO, NORWAY
Executive Creative Director: Magdalena Kamøy
Scriptwriter: Magdalena Kamøy/ Kenneth Lamond Johansen
Account Supervisor: Kristian Bye/ Isabel Davis Brodtkorb
Advertiser's Supervisor: Per Christian Huse/ Cathrine Moksnes
Director: Jon Iver Helgaker/ Jonas Torgersen


Script in English
ANN: - If you spend 1O Kroner on a therapist, you’ll get this:
MVO: Pull yourself together!

ANN: If you spend 10 Kroner at McDonald’s, you’ll get this:
FVO: Our delicious ice-cream sundae.

ANN: SuperDeal for just 10 Kroner at McDonald’s.

Script in Orginal Language
ANN: Bruker du 10 kroner på en psykolog, får du dette:
MVO2: Ta deg sammen!

ANN: Bruker du 10 kroner på McDonald’s derimot, får du dette:
FVO: Vår velkjente, himmelske softis.

ANN: - Super Deal på McDonald’s fra 10 kroner.


Brief Explanation
The main purpose of this promotion campaign is to show how little you get for 10 Kroner in places other than McDonald's. It's especially relevant in Norway where you can hardly get anything for that amount of money.