Iced Coffee: COLD GUY

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Released:	March 2007
Advertiser:	McDonald's
Brand name:	Iced Coffee
Agency:	DDB SEATTLE
Country:	USA
Category:	Fast food outlets & restaurants

Credits:

Advertising Agency: DDB SEATTLE, USA, Seattle
Executive Creative Director: John Livengood
Creative Director: Eric Gutierrez
Scriptwriter: Matt Gilmore
Agency Producer: Josh Naugher
Account Supervisor: Matt Griffin
Sound Engineer: John Buroker


Script in English
SFX: McDonald's mnemonic on piano

FVO: Hi. You must be Ben?

MVO: Yeah. Hey.

FVO: I’m Becky. And let me just start by saying, I’ve never been on a blind date before, and I’m really nervous.

MVO: Me too. Becky huh? I used to have a goat named Becky. It’s a really good name, for a goat.

FVO: Wow, thank you!

MVO: You’re welcome. Are those your roots showing?

FVO: Yes, oh my gosh, how nice of you to notice.

MVO: Wow, you really seem to understand how awesome I am. Most women just think I’m cold.

FVO: Well, I guess I like that you’re cold.

SFX: Mobile phone ringing

MVO: Whatever. I gotta take this.

ANN: You’ll like it cold when you try McDonald’s refreshing new Iced Coffee. It’s got that same rich coffee taste you love. Served over ice in three delicious flavours: Regular, Vanilla or Hazelnut.
Get it while it’s cold. You’ll like it.

FVO: McDonald’s. I’m lovin’ it.
ANN: For a limited time at participating McDonald’s.
Brief Explanation
People are accustomed to a nice hot cup of coffee. But can cold coffee be good as well? When McDonald’s introduced iced coffee, the answer was 'yes'. So good, in fact, it might cause people to start liking other things cold as well. So, how does a love of all things cold translate into everyday life situations?