IN-STORE COFFEE PROMOTION: BOSS

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Released:	March 2004
Advertiser:	ExxonMobil
Brand name:	IN-STORE COFFEE PROMOTION
Agency:	SPIKEDDB
Country:	USA
Category:	Fast food outlets & restaurants
Tags:	New York

Credits:

Advertising Agency: SPIKEDDB, USA, New York
Creative Director: Desmond Hall
Scriptwriter: Todd Feitlin/Donnell Johnson
Agency Producer: Dale Bramwell
Account Supervisor: Lyndell Johnson
Advertiser's Supervisor: John McCalla
Director: Mary Ruth Tomasiewicz/Judy Mauer
Sound Engineer: Conrad Sangueneti


Script in English
SFX: Typing sounds. Office sounds.

BOSS: Morning Ted.

TED: Hey boss.

BOSS: Whatcha got there?

TED: This? It’s my Bengal Trader coffee – from On the Run at Exxon.

BOSS: Great. What’s that, 24 ounces?

TED: Yeah – and this month at On the Run it’s the same price as the 16 oz cup.

BOSS: Great. Mind if your ol boss takes a sipsky?

TED: Well, actually I do…

SFX: Slurping of liquid.

BOSS: Ummm, Exotic.

TED: Well, they travelled around the world to find the best coffee beans. Plus there’s no long lines or no fuss.

BOSS: Around the world…great. Look, I’m going to need you to go ahead and get me one of these every morning. K?

TED: Why can’t you get it yourself?

BOSS: Cause then you’ll be fired.

TED: Milk, two sugars.

VO: This month at any On the Run stores at Exxon locations we’ll upgrade your 16oz. cup of Bengal Traders Gourmet coffee to 24oz., free. How do we know what driver’s want in serious gourmet coffee? Because at On the Run at Exxon, we’re drivers too.

SFX: Slurping of liquid.

BOSS: Great.

LEGAL: Offer good at participating On the Run and Exxon Locations through February 28, 2005. Exxon and Mobil retailers celebrate Black History Month and the contributions of African Americans to our society. This year we honor Black Pearls - African American women of courage, vision and fortitude.