IN-STORE COMPETITION: PUMPKINS ON STEROIDS

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Released:	May 2005
Advertiser:	IRVING OIL
Brand name:	IN-STORE COMPETITION
Agency:	TARGET MARKETING & COMMUNICATIONS
Country:	Canada
Category:	Fast food outlets & restaurants
Tags:	CANADA

Credits:

Advertising Agency: TARGET MARKETING & COMMUNICATIONS, CANADA, CANADA
Creative Director: Tom Murphy
Scriptwriter: Jenny Smith
Account Supervisor: Jeff Hulan/Andreas Doerig
Director: Terry O'Reilly
Sound Engineer: Earl Torno


Script in English
SFX: Phone ringing.

BILL: Hello.

KATHY: Hi. Is Bill Northrop in?

BILL: Speaking.

KATHY: Hi Bill. It’s Kathy calling from Irving’s Cruisin’ to Win contest. How are you?

BILL: Not too bad.

KATHY: Good. I understand that your pumpkin took second place at the giant pumpkin festival? Is that right?

BILL: Yes.

KATHY: And how big was your pumpkin?

BILL: 965.

KATHY: You’re telling me you grew a 965 pound pumpkin and it only came in second?

BILL: Yes.

KATHY: And how do you grow these pumpkins?

BILL: Oh, just a lot of TLC I guess.

KATHY: And a little steroid use?

KATHY: Anyway. Here’s a way you can win really, really big. Cruisin’ to Win is back with three ways to win. And none of them involve fertilizer. Instant win, collect to win, and fill out a ballot to win with big prizes like a coffee, gum, bars, Humpty Dumpty potato chips. Oh, and Harleys and a Hummer.

KATHY: So, any other big vegetables in your garden?

BILL: Ah, I’ve had some, ah, giant corn stalks. They’re usually about ah 12 to 13 feet high?

KATHY: How big are your kids Bill?

SFX: music

KATHY: Cruise in to Irving and Cruisin’ to Win. No purchase necessary. See in store for details.







Brief Explanation
Every summer, Irving Oil launches a contest called Cruisin’ To Win for its chain of convenience stores. Our spokesperson (Kathy), calls real people who have almost made it big but didn’t quite get there – whether it’s a beauty contest, a pumpkin growing contest or even a karaoke contest. Kathy encourages them and makes them feel better by turning their attention to the Cruisin’ To Win contest and their potential to finally WIN BIG. Of course, when she says WIN BIG, she means winning chips, water, pop, gum, candy bars – even though the big prizes are Hummers, DVD players, Harleys, etc.