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| Released: | April 2007 |
| Advertiser: | HUGLA |
| Brand name: | INCONTINENCE PADS |
| Agency: | McCANN ERICKSON ISRAEL |
| Country: | ISRAEL |
| Category: |
Cosmetics & beauty products |
| Tags: |
Tel Aviv |
Advertising Agency: McCANN ERICKSON ISRAEL, ISRAEL, Tel Aviv
Executive Creative Director: Yaniv Malinarski
Scriptwriter: Eldad Vainberger
Agency Producer: Rinat Shimony
Account Supervisor: Meirav Levi
Sound Engineer: Ittay Swisa
Script in English
MVO1:Hello, my name is Sharon. I'm 39, married with 3 gorgeous kids. Like many other women, I used to suffer from slight loss of bladder control. But since I discovered the new poise pad, I feel much safer. Try it, and join me and hundreds of other satisfied women.
ANN:Loss of bladder control…Women won't talk about it. Someone has to.