INSURANCE COMPANY: I AM

	Download original version (size: 2.0 MB; duration: 00:53) Download English version (size: 490.8 KB; duration: 01:02)
Released:	March 2006
Advertiser:	CONSORCIO
Brand name:	INSURANCE COMPANY
Agency:	DDB Chile
Country:	Chile
Category:	Banking
Tags:	Santiago

Credits:

Advertising Agency: DDB CHILE, CHILE, Santiago
Creative Director: Ingrid Lira
Scriptwriter: Cristián Ulloa/Francisco Prieto
Agency Producer: Hector Navarro
Account Supervisor: Carolina Velasco
Advertiser's Supervisor: Rodrigo González


Script in English
VO: My I.D. Number is 10,860,687-8. I live in a 2nd floor apartment at 433 Adams Street. I can be reached at 09 335 4610. I was an almost straight “A” student in school, number 12 on my volleyball team, scored 630 points on my SAT took 32 university courses, earned 2 honorary awards. I’m 33 years old, weigh 57 kilograms, am 1.6 meters tall. My car license is TK 2653. I was voter 83 at Precinct 32 in the past election. I tried on a size 42 dress, size 37 shoes, left the store with receipt number 225. My newspaper subscription number is 4985. I’m member number 6783 at the video club, 5055 at the fitness center. I’m employee number 223; number 4837 to my Retirement Plan Provider number 182-00145-05 to my bank, number 3605 to the bank’s ATMs. To Consorsio, I am Susan Kendall.

ANN: Consorcio. Insurance, Savings and Credit for people.


Script in Orginal Language
VO: Soy 10,860,687- 8. Vivo en el 434 Piso 2 Calle los 3 Antonios. Estoy en el 09-3354618. Soy 5,6 en el Colegio. 18 en el equipo de Volleyball. 630 puntos en la prueba de aptitud académica. 32 ramos. 2 Votos de distinción. Soy 33 años. 60 Kilos1,60 mts. Soy PT6235. Soy 40 al probarme ropa. 38 en zapatos. Boleta 27057803 al salir de la tienda. Soy suscriptora 4985 del diario. 6783 en el Video Club. 5055 en el gimnasio. Soy 8833986 al marcar tarjeta. 42 para mi AFP. 182014505 para mi banco. Soy 3605 para todos los cajeros automáticos. Soy Ingrid Lira para Consorcio.

ANN: Consorcio, Seguros, Ahorros y Créditos para personas.


Brief Explanation
This add starts with a woman telling us how she is represented by numbers in her life. So she
begins telling us that she is represented in these numbers for this, and in those numbers for
that, but after hearing a lot of numbers and what they represent of her we finally hear that for
consorcio she is a Person with a name and not a number.