INSURANCE: MARKET

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Released:	May 2005
Advertiser:	BARCLAYS
Brand name:	INSURANCE
Agency:	BBH
Country:	United Kingdom
Category:	Banking
Tags:	London

Credits:

Advertising Agency: BBH, UNITED KINGDOM, London
Creative Director: Jecd- John O'keeffe
Scriptwriter: Dan Bailey/Brad Woolf
Agency Producer: Alex Burrett
Account Supervisor: Tas Tsitsopoulos
Advertiser's Supervisor: Andrew Dufty
Director: Alex Burrett/Dan Bailey/Brad Woolf
Sound Engineer: Angel Sound


Script in English
SFX: Market ambience.

VO: Come on ladies, don't be shy. How about you love, you look like you could do with some
fois gras. Go on darlin', you won’t find it cheaper anywhere else. Or 'ere we go, a pound of caviar for your tea tonight, finest Beluga, fresh out of the Russian Baltic. That should put a smile on your old man’s chops. Go on love....

ANN: The people of Britain could be a billion pounds better off if they switched their insurance
to Barclays. To find out what you could save on home, car and travel insurance, call Barclays on 0800 15 16 17. Based on internal home and external car surveys conducted in February 2005. Full details available at barclays.co.uk/insurance


Brief Explanation
The market-seller has a heavy 'cockney' accent, which marks him as being from London's
working class. This accent is very commonly found around London's market-stalls, as people
shout from different directions trying to promote their products. The seller is using expressions
that are used every day to attract peoples' attention at markets, such as speaking directly to a
possible customer and suggesting something she could have for her tea (dinner). The humour,
which attracts the listener's attention, comes from the fact that he is trying to sell fois gras and
caviar in the same way as he would sell apples and oranges. This suggests that they are very
commonplace, or could be if Britain as a whole saved a billion pounds by switching their
insurance to Barclays.