Advertising Agency: BBH, UNITED KINGDOM, London Creative Director: Jecd- John O'keeffe Scriptwriter: Dan Bailey/Brad Woolf Agency Producer: Alex Burrett Account Supervisor: Tas Tsitsopoulos Advertiser's Supervisor: Andrew Dufty Director: Alex Burrett/Dan Bailey/Brad Woolf Sound Engineer: Angel Sound
Script in English SFX: Market ambience.
VO: Come on ladies, don't be shy. How about you love, you look like you could do with some fois gras. Go on darlin', you won’t find it cheaper anywhere else. Or 'ere we go, a pound of caviar for your tea tonight, finest Beluga, fresh out of the Russian Baltic. That should put a smile on your old man’s chops. Go on love....
ANN: The people of Britain could be a billion pounds better off if they switched their insurance to Barclays. To find out what you could save on home, car and travel insurance, call Barclays on 0800 15 16 17. Based on internal home and external car surveys conducted in February 2005. Full details available at barclays.co.uk/insurance
Brief Explanation The market-seller has a heavy 'cockney' accent, which marks him as being from London's working class. This accent is very commonly found around London's market-stalls, as people shout from different directions trying to promote their products. The seller is using expressions that are used every day to attract peoples' attention at markets, such as speaking directly to a possible customer and suggesting something she could have for her tea (dinner). The humour, which attracts the listener's attention, comes from the fact that he is trying to sell fois gras and caviar in the same way as he would sell apples and oranges. This suggests that they are very commonplace, or could be if Britain as a whole saved a billion pounds by switching their insurance to Barclays.
The Radio ad titled MARKET was done by Bbh advertising agency for product: Insurance (brand: Barclays Bank) in United Kingdom. It was released in the May 2005.