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Original version| Download original version (size: 640.8 KB; duration: 00:23) Download English version (size: 716.0 KB; duration: 00:22) | |
| Released: | March 2008 |
| Advertiser: | DIRECT INSURANCE |
| Brand name: | INSURANCE PROVIDER |
| Agency: | SHALMOR AVNON AMICHAY/Y&R |
| Country: | ISRAEL |
| Category: |
Banking |
| Tags: |
Tel Aviv |
Advertising Agency: SHALMOR AVNON AMICHAY/Y&R, ISRAEL, Tel Aviv
Executive Creative Director: Gideon Amichay
Creative Director: Yoram Levi/ Nadav Pressman
Scriptwriter: Shushu Spanier
Account Supervisor: Einat Herzberg/ Chen Mor
Script in English
MVO: Hello, I am the Customer Service Manager of Direct Insurance.
Once, I used to talk like this…normally.
But ever since our company decided to return the claim money within 10 days, We started doing everything much faster. That's right, as of today you don't have to wait and wait...10 days – and the insurance money is yours! Because starting today, Direct Insurance is the fastest insurance!
ANN: For the first time in Israel, and only at Direct Insurance: You get your money back within 10 working days only! Yes! 10 working days!
SFX: Jingle: Dial five-Direct Insurance…
ANN: Move on. Save more.
Script in Orginal Language
MVO: Shalom medaber menahel sheirut halakohot be’Bituach Yashir.
Pa’am dibarti ka’cha...normali.
Aval miom she’hetchalnoo le’hahazir Et Hakesef al ha’tviot toch 10 yamim, Hitchalnoo la’asot hakol harbe yoter ma’her.Ken, ken, me’hayom atem lo tzrichim le’chakot u’le’chakot...10 yamim-ve’hakesef me’habituach etzlahem! Ki me’hayom, Bituach Yashir hoo gam ha’bituach a’chi ma’hir!
ANN: Larishona be’israel ve’rak be’Bituach Yashir: Hechzer kaspi toch 10 yemey asakim bilvad! Ken, 10 yemey asakim bilvad!
SFX: Jingle: Hakesh al ha’hamesh-Bituach Yashir...
ANN: Titkadem. Tarviach.
Brief Explanation
This radio spot is the first ever in Israel to be recorded at high speed. It demonstrates Direct Insurance as the fastest insurance company in the country, and the only one to pay claim money to its customers within just 10 working days!