Entrant: LatinWorks, Austin
Cine Las Americas International Film Festival - "Action"
Corporate Name of Client: Cine Las Americas
Client Account Director: Eugenio Del Bosque
Agency Account Director: Christy Kranik
Planner: Juan Mantilla
Radio Station: Univision Radio/La Mexicana 97.1
Agency: LatinWorks, Austin
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo/Norberto Zylberberg/ Sergio Hernandez/Alejandro Egozcue
Copywriters: Diego Castillo/Norberto Zylberberg/ Sergio Hernandez/Brenda Hernandez
Agency Producer: Michael McLaughlin
Production Company: Personal Music, Miami
Producer: Vanessa Lozano
Audio Engineer: Luis Gomez
Description of the Project
Based on facts and data, this spot dramatizes the sometimes bizarre reality of Latin America in order to prepare film goers for our larger than life fiction under the theme, 'if this is our reality, imagine our films.'
The Radio ad titled ACTION was done by Personal Music advertising agency for product: International Film Festival (brand: Cine Las Americas) in United States. It was released in the May 2012.