INVESTMENT: OTHER SIDES

	Download original version (size: 494.2 KB; duration: 01:03)
Released:	April 2007
Advertiser:	IRISH LIFE INSURANCE
Brand name:	INVESTMENT
Agency:	CHEMISTRY
Country:	Ireland
Category:	Banking
Tags:	Dublin

Credits:

Advertising Agency: CHEMISTRY, IRELAND, Dublin
Creative Director: Mike Garner
Scriptwriter: John McMahon
Agency Producer: Fiona McGarry
Account Supervisor: Sinead Cosgrove
Advertiser's Supervisor: Caroline Townsend
Sound Engineer: Noel Story


Script in English
MVO:Allo, Steve Davis here again. People think I’m one-dimensional just because I’ve won the World Snooker Championship so many times. But there are other sides to me. In 1980, 81, 84, 85, 86 and 87, I won the UK Snooker Championship. And in 1982, 83, 91 and 93 I won Pot Black. In 83, 84, 87, 88, 90, 91, 93 and 94, I won the Irish Masters. So let that be a lesson to ya.

SFX:music

ANN:There are times when being a bit boring can be brilliant. Take the Irish Life Actively Managed Fund: it’s been the top performing fund year in year out for the past five years. Irish Life. Boring but brilliant.

LEGAL:Irish Life plc is regulated by the Financial Regulator. Past performance is not a reliable guide to future performance. The value of your investment may go down as well as up.

Brief Explanation
Steve Davies is a world famous snooker player and is the main VO for this radio campaign. He developed a reputation for being boring perhaps because he was such a consistently brilliant performer