Client: Israeli Cancer Association
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Copywriter: Ran Allon
Art Director: Tamar Dvir
Content Executive: Eyal Saada
Account Executive: Idit Zemmer
Production: Noga Sagi, Tali Sasson, Jessica kalbermann
The Radio ad titled The Day the Radio Went Mono was done by Gitam BBDO, Israel advertising agency for product: Israeli Cancer Association (brand: Israeli Cancer Association) in Israel. It was released in the Apr 2012.