ISUZU D-MAX: ONE BREATH WONDER

	Download original version (size: 1.1 MB; duration: 00:29)
Released:	September 2007
Advertiser:	ISUZU MALAYSIA
Brand name:	ISUZU D-MAX
Agency:	DraftFCB
Country:	Malaysia
Category:	Cars & automotive services
Tags:	Kuala Lumpur

Credits:

Advertising Agency: DRAFTFCB, MALAYSIA, Kuala Lumpur
Creative Director: Lakshmi Mohan/Yap Pow Hoong
Scriptwriter: Vinod Divakaran/Rizal Sufar
Agency Producer: Ariff Johan/Gerard Peter
Account Supervisor: T.J. Lim


Script in English
MVO: The arrival of the all-new Isuzu D-Max was marked by a third fuel efficiency challenge thus the Dura-Miles Challenge 2007 from Bangkok all the way to KL with only one tank of fuel was organised where the all-new D-Max with i-TEQ Super Commonrail took fuel efficiency to a further 19% Improvement in which both the 2.5 and 3.0 litre units were driven without refueling throughout the journey and both vehicles rose to the challenge despite the heavy traffic in Thailand which demonstrated an optimum balance of power and fuel economy and proved beyond doubt that the all-new Isuzu D-Max is superior in fuel efficiency with each vehicle completing the 1,501km with just one full tank...(inhales)

Conquering distance. The all new Isuzu D-Max.



Brief Explanation
This ad was meant to demonstrate the amazing fuel efficiency of the vehicle, whereby the announcer uses just one breath throughout the 30s commercial to explain the product and its fuel efficient run from Bangkok to KL. His one breath is the sonic equivalent of one tank of fuel, as the listener would immediately perceive.