Advertising Agency: JWT, USA, New York Executive Creative Director: Wayne Best Creative Director: Matt Mac Donald Creative Director: Matt Mac Donald Scriptwriter: Chris Plehal/Matt Mac Donald Agency Producer: Mike Gaydos Account Supervisor: Kristina Lenz Advertiser's Supervisor: Alison Croyle Producer: Mike Gaydos Sound Engineer: Andy Green
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD MVO: A message to America’s CEOs.
SFX: Piano music
MVO: Not sure if you caught the President’s address the other day. Looks like the days of padded pay checks, fancy drapes, and private jets are over. All you do is take a teensy little flight on a fifty million dollar private jet and suddenly you’re some kind of monster.
That’s a shame, but just between us, you can still get the perks you deserve. JetBlue has big leather seats, live DIRECTV, and a smorgasbord of free –yes, free – gourmet snacks.
After all, you’re a high flying CEO, you still need to travel in style, and JetBlue flies to plenty of exotic locations... where your shareholders won’t be able to find you.
So, too bad about the private jet, maybe you can sell it on Craigslist.
Have your assistant’s assistant book your flight at JetBlue.com today. Welcome aboard.
The Radio ad titled THE PRESIDENT SAID was done by JWT advertising agency for product: Jetblue Airline (brand: Jetblue) in United States. It was released in the Mar 2009.