Jetblue Airline: "THE PRESIDENT SAID" Radio ad by JWT

Advertising Agency: JWT, USA, New York
Executive Creative Director: Wayne Best
Creative Director: Matt Mac Donald
Creative Director: Matt Mac Donald
Scriptwriter: Chris Plehal/Matt Mac Donald
Agency Producer: Mike Gaydos
Account Supervisor: Kristina Lenz
Advertiser's Supervisor: Alison Croyle
Producer: Mike Gaydos
Sound Engineer: Andy Green

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: A message to America’s CEOs.

SFX: Piano music

MVO: Not sure if you caught the President’s address the other day. Looks like the days of padded pay checks, fancy drapes, and private jets are over. All you do is take a teensy little flight on a fifty million dollar private jet and suddenly you’re some kind of monster.

That’s a shame, but just between us, you can still get the perks you deserve. JetBlue has big leather seats, live DIRECTV, and a smorgasbord of free –yes, free – gourmet snacks.

After all, you’re a high flying CEO, you still need to travel in style, and JetBlue flies to plenty of exotic locations... where your shareholders won’t be able to find you.

So, too bad about the private jet, maybe you can sell it on Craigslist.

Have your assistant’s assistant book your flight at JetBlue.com today.
Welcome aboard.