Advertising Agency: JWT, USA, New York Executive Creative Director: Wayne Best Creative Director: Matt Mac Donald Creative Director: Matt Mac Donald Scriptwriter: Chris Plehal/Matt Mac Donald Agency Producer: Mike Gaydos Account Supervisor: Kristina Lenz Advertiser's Supervisor: Alison Croyle Producer: Mike Gaydos Sound Engineer: Andy Green
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD MVO: A message for America’s business leaders.
SFX: Piano music
MVO: It’s tough being a high-flying corporate executive these days, especially now that you have to answer to congress every time you hop on your private jet.
But, look on the bright side, now you get to try JetBlue.
We offer service to many of the places you already do business like West Palm Beach, Vegas, Nantucket, or if you’re forced to: Boston, L.A., or D.C.
And, unlike private jets, we cost a lot less than fifty-three hundred dollars an hour.
JetBlue also has the private jet perks you’re used to: comfy leather seats, free snacks, and thirty-six channels of DIRECTV.
Now, there is a catch – you will have to share the plane with strangers but saving with JetBlue won’t rile the shareholders, which means more time to focus on your business. So please, please focus on your business.
So, to bigwigs and muckety-mucks everywhere – Welcome Aboard. Send your personal assistant to JetBlue.com to book your flight now.
The Radio ad titled WELCOME ABOARD was done by JWT advertising agency for product: Jetblue Airline (brand: Jetblue) in United States. It was released in the Feb 2009.