Jim Beam Bourbon: "HONESTY" Radio ad by Energy BBDO

Advertising Agency: ENERGY BBDO, USA, Chicago
Executive Creative Director: Marty Orzio
Creative Director: Derek Sherman
Scriptwriter: Pete Noback
Agency Producer: Diane Jackson/Liz Wzorek
Account Supervisor: Nicole Torillo


Script in English
SFX:music

ANN:A lesson on honesty, from Jim Beam Bourbon.

MVO: I used to be a big fat liar. I taught my younger brother the word for “apple” was “orange”
and the word for “orange” was “apple”. He’s had em’ screwed up his whole life. My sister eats
all my brussel sprouts because she still believes I lack specific brussel sprout enzymes. She’s
32. After college I discovered Jim Beam and it’s taught me a thing or two about honesty. I had
just graduated summa cum laude from Harvard, at least, that’s what my transcript said, and I
raised a glass of Jim Beam and made a toast. When Jim Beam says they’ve been made by
seven generations of the same family, you know they’re telling the truth. Me? Not so much. But
I’m trying. Maybe someday, I’ll even take those fake medical degrees off my wall. Thanks Jim
Beam.

ANN: Jim Beam. The Stuff Inside Matters Most.

LEGAL: Jim Beam Kentucky Straight Bourbon Whiskey, 40% Alcohol by Volume. Copyright 2007 The James B. Beam Distilling Co., Clermont, KY. Drink Smart.