Advertising Agency: ENERGY BBDO, USA, Chicago Executive Creative Director: Marty Orzio Creative Director: Derek Sherman Scriptwriter: Pete Noback Agency Producer: Diane Jackson/Liz Wzorek Account Supervisor: Nicole Torillo
Script in English SFX:music
ANN:A lesson on honesty, from Jim Beam Bourbon.
MVO: I used to be a big fat liar. I taught my younger brother the word for “apple” was “orange” and the word for “orange” was “apple”. He’s had em’ screwed up his whole life. My sister eats all my brussel sprouts because she still believes I lack specific brussel sprout enzymes. She’s 32. After college I discovered Jim Beam and it’s taught me a thing or two about honesty. I had just graduated summa cum laude from Harvard, at least, that’s what my transcript said, and I raised a glass of Jim Beam and made a toast. When Jim Beam says they’ve been made by seven generations of the same family, you know they’re telling the truth. Me? Not so much. But I’m trying. Maybe someday, I’ll even take those fake medical degrees off my wall. Thanks Jim Beam.
ANN: Jim Beam. The Stuff Inside Matters Most.
LEGAL: Jim Beam Kentucky Straight Bourbon Whiskey, 40% Alcohol by Volume. Copyright 2007 The James B. Beam Distilling Co., Clermont, KY. Drink Smart.
The Radio ad titled HONESTY was done by Energy BBDO advertising agency for product: Jim Beam Bourbon (brand: Jim Beam) in United States. It was released in the Dec 2006.