Advertising Agency: ENERGY BBDO, USA, Chicago Executive Creative Director: Marty Orzio Creative Director: Derek Sherman Scriptwriter: Pete Noback Agency Producer: Diane Jackson/Liz Wzorek Account Supervisor: Nicole Torillo
Script in English SFX:music
ANN:A lesson on loyalty, from Jim Beam Bourbon.
MVO:Sometimes, I wonder why I’m still friends with Barry. He was pretty cool in middle school, but today, he still tight-rolls his jeans. My friends from college don’t like hanging out with Barry because he calls them my “non-Barry” friends and he hisses at them. Barry’s been sleeping on my couch for the past, like, 4 and a half years, which includes my wedding night. So, when I told him to move out, he was angry, but then we had some Jim Beam. I realized, if Jim Beam could stay loyal to their family recipe since 1795 through things like The Civil War and, um, other wars, you know maybe I could stay loyal to Barry from a town or two away. Thanks Jim Beam.
ANN:Jim Beam. The Stuff Inside Matters Most.
LEGAL:Jim Beam Kentucky Straight Bourbon Whiskey, 40% Alcohol by Volume. Copyright 2007 The James B. Beam Distilling Co., Clermont, KY. Drink Smart.
The Radio ad titled LOYALTY was done by Energy BBDO advertising agency for product: Jim Beam Bourbon (brand: Jim Beam) in United States. It was released in the Dec 2006.