JOB AGENT EMAIL ALERTS: FILTER 2

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Released:	November 2007
Advertiser:	STEPSTONE RECRUITMENT
Brand name:	JOB AGENT EMAIL ALERTS
Agency:	Boondoggle
Country:	Belgium
Category:	Business equipment & services
Tags:	Leuven

Credits:

Advertising Agency: BOONDOGGLE, BELGIUM, Antwerp
Creative Director: Vincent Jansen/Stef Selfslagh
Scriptwriter: Stef Selfslagh
Account Supervisor: Eva de Gendt/Kelly Wouters
Advertiser's Supervisor: Mark van der kinderen
Director: Raf Debraekeleer
Sound Engineer: Patrick Voets


Script in English
ANN: StepStone filters the most interesting messages from today’s advertising spots. For starters:
FVO1: The ultimate wine and beer bible. A section free every Saturday from 17 November with De Morgen.

ANN: And this one:
MVO: Free with Flair: trendy wallet in delicious turquoise and purple.

ANN: And this one too:
FVO2: The barnd new Ikea collection. Take inspiration from it today.

ANN: There you have it. StepStone only gives you the information that really interests you. Even if you are looking for a new job. Go to Stepstone, create a Job Agent and you will receive an email with just the jobs that are of interest to you.

StepStone makes light work of it.

Script in Orginal Language
ANN: StepStone filtert alvast de meest interessante boodschappen uit de reclamespots van vandaag. Om te beginnen:
FVO1: Die ultieme wjn- und bier-bijbel. Vanaf 17 November elke zaterdag gratis een deel bij De Morgen.

ANN: En deze:
MVO: Bij Flair: een hip portemmonneetje in schattig turquoise of paars.

ANN: En dan ook nog:
FVO2: De gloednieuwe Ikea -collectie. Laat je vandaag nog inspiren.

ANN: Voilà. StepStone geeft je alleen de info die je écht interesseert. Ook als je een nieuwe job zoekt. Ga naar stepstone.be, maak een Job Agent aan en ontvang via e-mail alleen de jobs die jij relevant vindt.

StepStone maakt er werk van.




Brief Explanation
These ads always aired first in a commercial break, and contain the most useful snippets of ads also airing.

Background: Recruitment brand StepStone wanted people to create a JobAgent on their website www.stepstone.be. A JobAgent is a tool that selects only those job offers that match your profile. That way, you don’t have to trawl through the enormous job database yourself looking for the right job. You receive an e-mail with those job offers that will be of interest to you.

Idea: We reproduced in the advertising blocks what the JobAgent does on www.stepstone.be: we selected the most interesting part of radio commercials and left out the parts that were not of interest. We filtered the advertising blocks. Each StepStone commercial, with the slogan 'we only give you the information that really interests you’, included three real fragments from other ads that were broadcast that same day in the same advertising block. In order to keep the ads ‘fresh and up-to-date’ we developed about 20 versions.