Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD SFX: Rock music
MVO: (Singing) If I hear one more song on the charts With verses that are really quiet
With a chorus that’s really loud Really loud Ooh really, really, really, really, really loud Ooooh!
That then goes back to another really quiet verse A quiet introspective verse, Then explodes into...
Another really, really, really loud chorus A really, really, really loud chorus With a screamingly-loud chorus...
I think I’ll lose my mind Quietly go out of my mind
There’s only one way to end the cliches One event to save us all Joburg Art Fair, Joburg Art Fair, Scream it out for all to hear
The Joburg Art Fair from April 3 At Sandton Convention Centre
Joburg Art Fair. Bring me your creative inspiration Brief Explanation RATIONALE: The Joburg Art Fair is the biggest art event in Africa. Given the glut of clichés and recycled ideas in the commercial art fields, it seems it’s arrived not a moment too soon – to provide new inspiration to tired old formulas.
The Radio ad titled SONG was done by LOWE Bull advertising agency for product: Johannesburg Art Fair (brand: Art Logic) in South Africa. It was released in the Mar 2009.