JOSE CUERVO TEQUILA: BANK

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Released:	March 2008
Advertiser:	DIAGEO HELLAS
Brand name:	JOSE CUERVO TEQUILA
Agency:	FORTUNE ADVERTISING
Country:	GREECE
Category:	Alcoholic drinks
Tags:	Athens

Credits:

Advertising Agency: FORTUNE ADVERTISING, GREECE, Athens
Executive Creative Director: COSTAS VANIS
Creative Director: STELIOS LIVANOS
Scriptwriter: PANAGIOTIS TOGIAS
Agency Producer: ORFEAS DROGGITIS
Account Supervisor: MARINA GRAFAKOU
Advertiser's Supervisor: IRINE LEKOU
Director: VASSILIS MAGIAKOS
Sound Engineer: VASSILIS MAGIAKOS


Script in English
SFX: Scary music & sound effects

MVO: Tomorrow frightens you? The future worries you?

SFX: Music changes

MVO: Relax. Choose a pension arrangement from VIP Bank today and back up an assured income for the tough years to come. VIP Bank pension schemes. Look ahead today, chill out tomorrow.

SFX: Trumpet

ANN: You've just heard a Cuervo commercial masquerading as a bank commercial. Because, that’s the way it is. Cuervo and carnival belong together.

SFX: Loud, intense party music

ANN: Jose Cuervo. Have fun.

Script in Orginal Language
SFX: Agoniodis, shedon tromaktiki musiki

MVO: To avrio sas tromazi? To mellon sas anisihi?

SFX: Musiki

MVO: Psihremia. Epilexte simera ena sintaksiodotiko programma tis VIP Bank ke kavatzoste ena
simantiko egiimeno isodima gia ta zorika xronia pu erhontai. Sintaksiodotika programata VIP Bank. Frontizo simera, arazo avrio.

ANN: Itan mia diafimisi Cuervo metamfiesmeni se diafimisi trapezas. Giati pos na to kanume? Cuervo ke apokries kolane mazi.

SFX: Party musiki, dinati entoni

ANN: Jose Cuervo. Kolima.


Brief Explanation
Every March, here in Greece we celebrate the Carnival Days (think the Rio De Janeiro carnival, but on a smaller scale). Usually, we organise parades and parties where everyone is masquerading (dresses up) as someone else. Jose Cuervo has become synonymous with all these celebrations.