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| Released: | August 2004 |
| Advertiser: | THE CLOROX COMPANY |
| Brand name: | KINGSFORD CHARCOAL |
| Agency: | DDB SAN FRANCISCO |
| Country: | USA |
| Category: |
Household |
Advertising Agency: DDB SAN FRANCISCO, USA
Creative Director: Lisa Bennett
Scriptwriter: Jon Lancaric
Agency Producer: Rob Lee
Account Supervisor: Erica Behnke/Amy Eagle
Advertiser's Supervisor: Derek Gordon
Script in English
Woman: (a bit down) Hey honey.
Man: Hey, what's up?
Woman: Oh, nothing.
Man: Whoa, wait a second. What's wrong?
Woman: (sigh) Um, Aunt Lydia just called and Scooter, her cocker spaniel, ran away last night.
Man: Aw, that's too bad.
Woman: Yeah, she's pretty upset.
Man: Well, you know honey, Scooter really, really loved steak.
SFX: Confused silence.
Woman: What?
Man: I said he loved steak.
Woman: So?
Man: Sooo…let's get some Kingsford charcoal (suddenly excited) and have a barbecue!!! Come on, for Scooter!!!
ANNCR: Looking for a reason to grill? Well look no further. Because anytime's the right time for barbecue. So grab a bag of Kingsford charcoal and head for the backyard. You'll get the great taste of Kingsford, and you'll add some flavor to your afternoon. Kingsford. Because taste is everything.