LANGUAGE SCHOOL: HOR_TICULTURALIST

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Released:	April 2008
Advertiser:	INLINGUA VIENNA
Brand name:	LANGUAGE SCHOOL
Agency:	DEMNER/MERLICEK & BERGMANN
Country:	Austria
Category:	Commercial public services
Tags:	Vienna

Credits:

Advertising Agency: DEMNER MERLICEK & BERGMANN, AUSTRIA, Vienna
Executive Creative Director: Sebastian Kainz/Marc Wientzek
Creative Director: Sebastian Kainz/Marc Wientzek
Scriptwriter: Sebastian Kainz/Marc Wientzek
Agency Producer: Sahinaz Agamola-Schauer


Script in English
SFX: Cassette player button being pressed

FVO: Example 5 – dinner with the in-laws.

MVO: Well, Janet, I did not know your mother was a hor...ticulturist.

ANN: Don’t wait too long between your English lessons. Visit us today at Inlingua language schools. www.inlingua.at
Brief Explanation
We are showing in a humorous way that it can lead into uncomfortable misunderstandings if you don’t visit a language class for a too long time.

We use common dialogue from language trainings tapes and change them a bit: every time there is a compound noun, the speaker stops after the first part so the sentence has another meaning. After a while he continues and the announcer recommends: Don’t wait too long between your English lessons.