Leica V-Lux 20: "GRAND CANYON" Radio ad by The Bravo Group

Type of entry: Product & Service
Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: LEICA
Product/Service: V-LUX 20 CAMERA
Agency: THE BRAVO GROUP New York, USA
Advertiser LEICA
Product V-LUX 20 CAMERA
Entrant THE BRAVO GROUP New York, USA
2 of 2 Campaign
Type of Entry: Product & Service
Category: Home Appliances, Furnishings, Electronics & Audio Visual
Title: GRAND CANYON
Advertiser/Client: LEICA
Product/Service: V-LUX 20 CAMERA
Entrant Company: THE BRAVO GROUP New York, USA
DM/Advertising Agency: THE BRAVO GROUP New York, USA

Brief Explanation
The objective was to bring to life one of the key benefits of having the ability to zoom in on a picture/scene with a high resolution camera. With this lens you really do see more.
We created a compelling set of stories for radio for the everyday photographer so that they would see, using theatre of the mind, the benefits of the camera and its lens.