Advertising Agency: IRIS, UNITED KINGDOM, London Executive Creative Director: Sean Reynolds Creative Director: Grant Hunter Scriptwriter: Susan Young Agency Producer: Paul Beier Account Supervisor: Nicoline Sandwith Advertiser's Supervisor: Danielle Kennedy Director: Mike Blunt Sound Engineer: Iain Grant
Script in English MVO:You’ve just gone through the red lights at a level crossing. You darted under the first barrier ok, but your exit is blocked by the car in front. And now you’re stuck on the track. Do you… A) Try to reverse and pretend it didn’t happen. B) Quickly get the kids out of the car and run. Or C) …..
SFX:impact of a train colliding with metal. The train blasts its horn and there is a screeching of brakes.
SFX:Train passing at speed.
MVO:Level Crossings. Don’t Run The Risk.
The Radio ad titled ABC was done by Iris advertising agency for product: Level Crossing Safety (brand: Network Rail) in United Kingdom. It was released in the May 2006.