Level Crossing Safety: "ABC" Radio ad by Iris

Advertising Agency: IRIS, UNITED KINGDOM, London
Executive Creative Director: Sean Reynolds
Creative Director: Grant Hunter
Scriptwriter: Susan Young
Agency Producer: Paul Beier
Account Supervisor: Nicoline Sandwith
Advertiser's Supervisor: Danielle Kennedy
Director: Mike Blunt
Sound Engineer: Iain Grant


Script in English
MVO:You’ve just gone through the red lights at a level crossing. You darted under the first barrier ok, but your exit is blocked by the car in front. And now you’re stuck on the track. Do you… A) Try to reverse and pretend it didn’t happen. B) Quickly get the kids out of the car and run. Or C) …..

SFX:impact of a train colliding with metal. The train blasts its horn and there is a screeching of brakes.

MVO:Sorry…too late.

SFX:Train passing at speed.

MVO:Level Crossings. Don’t Run The Risk.