LIBRARY: CATCH 22

	Download original version (size: 1.7 MB; duration: 00:45)
Released:	April 2008
Advertiser:	ADOOR ART CENTRE
Brand name:	LIBRARY
Agency:	PUBLICIS INDIA
Country:	INDIA
Category:	Commercial public services
Tags:	Gurgaon

Credits:

Advertising Agency: PUBLICIS INDIA, INDIA, New Delhi
Executive Creative Director: EMMANUEL UPPUTURU
Creative Director: ANINDYA BANERJEE
Scriptwriter: EMMANUEL UPPUTURU, ANINDYA BANERJEE, RITU SHARDA
Advertiser's Supervisor: PRASAD RAGHAVAN
Director: Mukesh Jagori
Sound Engineer: CHAMA


Script in English
MVO1: It was love at first sight. The first time Yossarian saw the chaplain, he fell madly in love with him...

FVO1: ...Yossarian was in the hospital with a pain in his liver that fell just short of being jaundice. The doctors were puzzled by the fact that it wasn't quite jaundice...

MVO2: ...If it became jaundice they could treat it. If it didn't become jaundice and went away they could discharge him...

FVO2: ...But this just being short of jaundice all the time confused them...

MVO 3: ...Each morning they came around, three brisk and serious men with efficient mouths and inefficient eyes accompanied by brisk and serious...(trails off)

ANN: The library at Adoor Art Centre. Now open for membership. Call, 98117 03579
Brief Explanation
Modern India is an English-speaking country. So, people have grown up on a steady diet of traditional classics like Moby Dick and War & Peace. Apart from modern classics like Catch 22. We deliberately used novels that our TA would have read while growing up.