LIPTON TEA: ABSTRACT ARTIST

	Download original version (size: 1.2 MB; duration: 01:02)
Released:	April 2007
Advertiser:	UNILEVER
Brand name:	LIPTON TEA
Agency:	JWT Sydney
Country:	AUSTRALIA
Category:	Non-alcoholic drinks

Credits:

Advertising Agency: JWT SYDNEY, AUSTRALIA, Sydney
Executive Creative Director: Andy McKeon
Creative Director: Andy DiLallo/Jay Benjamin
Scriptwriter: Andrew Beckman;Gary Showell;Sarah Troon;Andy DiLallo;Jay Benjamin;Vanilla Stener
Agency Producer: Gerri Hamill
Account Supervisor: Simon Fitch
Advertiser's Supervisor: Tony Stein
Sound Engineer: Simon Lister


Script in English
SFX:news intro music

MVO1:An abstract artist admits anyone could do it. Hello, I'm Simon Fitch and this is the Daily Focus. Dutch abstract artist Janik Davidson has for years heard the tireless refrain: 'My six -year old could do that.' Well today Davidson not only confirmed this fact but announced today that anyone with enough energy to dump onto a canvas an slop it around could do exactly what he does.

MVO2:Kindergarteners, chimps, the elderly. Even certain chickens. All of these have the skills required to create flawless reproductions of my work. Really. I have very little discernible talent. I'm ashamed for my family.

MVO1:Davidson says he does plan to continue painting but wants to focus his energy on a new movement he’s dubbed, ‘stuff people actually recognize’ And in a related story, researchers at Lipton have discovered a natural substance in tea called L-theanine, which promotes clarity of thought.

ANN:Lipton Tea. Drink better. Think better.