| Examples: UNILEVER, LIPTON TEA, JWT Sydney, AUSTRALIA |
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| Released: | April 2007 |
| Advertiser: | UNILEVER |
| Brand name: | LIPTON TEA |
| Agency: | JWT Sydney |
| Country: | AUSTRALIA |
| Category: |
Non-alcoholic drinks |
Advertising Agency: JWT SYDNEY, AUSTRALIA, Sydney
Executive Creative Director: Andy McKeon
Creative Director: Andy DiLallo/Jay Benjamin
Scriptwriter: Andrew Beckman;Gary Showell;Sarah Troon;Andy DiLallo;Jay Benjamin;Vanilla Stener
Agency Producer: Gerri Hamill
Account Supervisor: Simon Fitch
Advertiser's Supervisor: Tony Stein
Sound Engineer: Simon Lister
Script in English
SFX:News intro music
MVO1:George W. Bush successfully names all fifty U.S. states. Hello, I'm Simon Fitch and this is the Daily Focus. Today in Washington D.C. at a joint session of congress, President George Bush named all fifty U.S. states. He received minimal help from his advisors and finished to thunderous bipartisan applause. Spectators were on the edge of their seats as the leader of the free world stumbled down the stretch.
MVO2:Uh...Nebraska... Heh heh. Its a funny name. Now let's see now, Atlanta? No? Dang. This is harder than yanking tree stumps back on the ranch. Oh, I got it. North Dakota. South Dakota. West Dakota... Nah? Dang. how come we've got to have so many states? Is Iraq a state yet?
MVO1:The landmark event took just under three hours. And in a related story, researchers at Lipton have discovered a natural substance found in tea called L-theanine, which promotes clarity of thought.
ANN:Lipton Tea. Drink better. Think better.