LIPTON TEA: VANILLA ICE

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Released:	April 2007
Advertiser:	UNILEVER
Brand name:	LIPTON TEA
Agency:	JWT Sydney
Country:	AUSTRALIA
Category:	Non-alcoholic drinks

Credits:

Advertising Agency: JWT SYDNEY, AUSTRALIA, Sydney
Executive Creative Director: Andy McKeon
Creative Director: Andy DiLallo/Jay Benjamin
Scriptwriter: Andrew Beckman;Gary Showell;Sarah Troon;Andy DiLallo;Jay Benjamin;Vanilla Stener
Agency Producer: Gerri Hamill
Account Supervisor: Simon Fitch
Advertiser's Supervisor: Tony Stein
Sound Engineer: Simon Lister


Script in English
SFX:news intro music

MVO1:A Vanilla Ice album gets the cold shoulder. Hello I'm Simon Fitch and this is the Daily Focus. Amazingly, record label EMI has stopped production on a Vanilla Ice greatest hits compilation. Fans of the once popular rapper were shocked to learn today that the label has scrapped the release of "Word to ya' Mother" The Best of Vanilla Ice, meaning people wishing to play his songs as a joke at parties will now have to purchase them as singles on i-tunes. Company Spokesman Robert Futcher blamed the cancellation on lack of "competent material."

MVO2:Well, we basically only had one song. I mean, how many times can you remix 'Ice, Ice, Baby'? We had a reggae version, an acoustic version, a Latin fusion... If we'd kept going, the sound engineer was gonna kill himself. Hell, I thought about it.

MVO1:And, in a related story, scientists at Lipton have discovered a natural substance in tea called L-theanine, which promotes clarity of thought.

ANN:Lipton Tea. Drink better. Think better