LITHIUM BATTERIES: PHONE

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Released:	December 2007
Advertiser:	ENERGIZER
Brand name:	LITHIUM BATTERIES
Agency:	DDB SOUTH AFRICA
Country:	South Africa
Category:	Household
Tags:	Johannesburg

Credits:

Advertising Agency: DDB SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Executive Creative Director: GARETH LESSING
Creative Director: Julie Maunder
Scriptwriter: Darren Borrino/Kenneth van Reenen/Stuart Turner
Agency Producer: Kathy Scharrer
Account Supervisor: Paul Binikos
Sound Engineer: Hans Baumgarten


Script in English
SFX: Phone being dialled and ringing; German talking clock is heard
FVO1: ...wird die zeit, elf stunden, füenf minuten und zehn sekunden sein.
FVO2: Hello?
FVO1: Wenn sie den ton hören, wird die zeit...
FVO2: Hello?
FVO1: ...elf stunden, fünf minuten...
SFX: Phone being dropped
FVO1: ...und funfzehn sekunden sein...

ANN1: Never let their toys die.
ANN2: Use Energizer lithium, the world’s longest lasting AA battery.
Brief Explanation
Brief: To increase sales of Energizer Lithium Batteries over the Christmas period.

Target audience: Parents, due to the amount of batteries being purchased over the Christmas period, namely for toys. What would the result be of toys with dead batteries? Bored children. The result of bored children? A parent’s worst nightmare.