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LITHIUM BATTERIES: TAPE
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Original version
| Download original version (size: 513.7 KB; duration: 00:34) | |
| Released: | December 2007 |
| Advertiser: | ENERGIZER  |
| Brand name: | LITHIUM BATTERIES |
| Agency: | DDB SOUTH AFRICA |
| Country: | South Africa |
| Category: |
Household
|
| Tags: |
Johannesburg
|
Credits:
Advertising Agency: DDB SOUTH AFRICA, SOUTH AFRICA, Johannesburg
Executive Creative Director: GARETH LESSING
Creative Director: Julie Maunder
Scriptwriter: Kenneth van Reenen
Agency Producer: Kathy Scharrer
Account Supervisor: Paul Binikos
Sound Engineer: Hans Baumgarten
Script in English
SFX: Sound of sticky tape being used
FVO: Are you sure you’re allowed to do this?
MVO: Yes yes yes.
FVO: My mom said that mmmmmmmmmmmm...
ANN1: Never let their toys die.
ANN2: Use Energizer Lithium, the world’s longest lasting AA battery.
Brief Explanation
Brief: To increase sales of Energizer Lithium Batteries over the Christmas period.
Target audience: Parents, due to the amount of batteries being purchased over the Christmas period, namely for toys. What would the result be of toys with dead batteries? Bored children. The result of bored children? A parent’s worst nightmare.