Lord Of Sipan's Treasure Exhibition: "RIVER" Radio ad by Lowe/ssp3

Advertising Agency: LOWE/SSP3, COLOMBIA, Bogota
Executive Creative Director: Jose Miguel Sokoloff
Creative Director: Juan Carlos Palma / Juan Pablo Navas
Scriptwriter: Juan Carlos Palma / Juan Pablo Navas / Santiago Cuesta / Daniel Baloco
Agency Producer: Jose Vicente Altamar
Account Supervisor: Adriana Taborda / Maria Camila del Valle
Advertiser's Supervisor: Liliana Gonzalez


Script in English
SFX: Music

ANN1: The Tales of the Conqueror Pizarro and Charanguito.

MVO1: Come here, Charanguito. Step into the river to see how deep it is.

MVO2: Hmm...why...aren't you...using a spear, Mr. Pizarro?

MVO1: We can´t take that risk, Charanguito.

SFX: Cracking of a whip.

MVO2: As you wish, Mr. Pizarro.

SFX: Music

ANN2: The treasure of the Lord of Sipán. One of the few things Pizarro didn't get his hands on.
See it in the National Museum until August 31.

Script in Orginal Language
SFX: Music

ANN1: Las Historias del conquistador Pizarro y Charanguito.

MVO1: Anda Charanguito, ven pa aca. Métete a ese rio para probar qué tan profundo es.

MVO2: Ehh...¿por qué no utiliza una lanza señor Pizarro?

MVO1: ¡Pero Tontarrón! No podemos correr ese riesgo.

SFX: Latigazo

MVO2: Como usted diga, señor Pizarro.

SFX: Music

ANN2: El Tesoro del Señor de Sipán, una de las pocas cosas que se salvó de caer en las manos de Pizarro.
Véalo en el Museo Nacional hasta el 31 de Agosto.


Brief Explanation
Francisco Pizarro was a ruthless Spanish conqueror that almost destroyed the Inca empire and its culture. He stole lots of gold and killed thousands of natives, but he never found the Lord of Sipan's Treasure. When Spanish conquerors arrived in America, they fooled the natives, giving them mirrors in exchange for all their treasures. Charanguito (diminutive for Charango, a kind of Andean guitar) is a little Peruvian boy whose voice is made by an adult, imitating the exact tone and accent Peruvian boys have.