In an effort to create awareness for a greater mission and change perception – Kansas City-based Barkley, the nation’s largest employee-owned integrated advertising agency, today launched a new campaign for The Missouri Lottery.
Chief Creative Officer:Don McKinney
Executive Creative Director: Steve Spencer / Paul Behnen
Art Director: Julie Sikonski
Copywriter: Spencer Bergstrand
Producers: Bruce Montgomery / Terry Nichols
Group Account Leader: Jason Parks
Sr. Account Planner: Chris Cardetti
Account Director: Rachel Julo
Account Manager: Emily Johnson
Production Company: Gitchigumi
Director: Harry Patramanis
Director of Photography: Doug Chamberlain
Executive producer: Terry Montgomery
Line Producer: Kathie Krieger
Radio Production: Evolution Audio
Engineer: John Blank
Editing House: Take2
Editor: Jane Zander
Producer: Ethan Downing
Music House: Liquid9
Composer: Patrick Meagher
Producer: Ann Stranghoener
Sound Design: Evolution
Sound designer: John Blank
Audio Mix: Evolution
Mixer: John Blank
This state-wide campaign, “Play It Forward”, which will run for four-weeks starting today is centered on education; education of Missouri’s youth and of where the lottery money actually goes - 26.4 cents from every dollar of players’ tickets go to the state for education.
The Radio ad titled A+ was done by Barkley advertising agency for product: Lottery (brand: Missouri Lottery) in United States. It was released in the Sep 2012.
Missouri Lottery: Decoy
TV & Cinema
Radio