LOTTERY SCRATCH-OFF TICKETS: INSTANT MESSAGING

	Download original version (size: 964.2 KB; duration: 01:01)
Released:	February 2005
Advertiser:	MARYLAND STATE LOTTERY
Brand name:	LOTTERY SCRATCH-OFF TICKETS
Agency:	EISNER COMMUNICATIONS
Country:	USA
Category:	Entertainment & leisure
Tags:	Baltimore

Credits:

Advertising Agency: EISNER COMMUNICATIONS, USA, New York
Creative Director: Craig Strydom
Scriptwriter: Chris McHale
Agency Producer: Mary Holland
Account Supervisor: David Blum


Script in English
SFX: Elevator Bell.

GUY 1: She’s online right now!

GUY 2: Awesome.

GUY 1: Help me out man. What does this mean? She wants to meet me at TEOTD. What is that like a restaurant or something?

GUY 2: No. That means at the end of the day. Here’s what you type – SOTFML.

GUY 1: What does that mean?

GUY 2: Oh, it means Scratch Off Ticket from Maryland Lottery.

GUY 1: Why am I typing that?

GUY 2: You’re telling her to go pick up a Scratchelorette and Scratchelor ticket from the Maryland Lottery. Look. Here’s how it works. You match up a date and you have a chance to win up to ten times. It’s a lot of fun. A chance to win up to $10,000. By introducing this to her in chat lingo, okay, this gives you guys an activity (GUY 1 Screams Whoa!! Whoa!! Whoa!!) for when you...

GUY 1: She says she want to have a F to F. Uh-oh!

GUY 2: That’s face to face.

GUY 1: Oh. You know what?

GUY 2: What?

GUY 1: If she has a friend, you’re not going out with her. Okay?

GUY 2: You know what? I don’t really want to date anyone that I have to type to.

GUY 1: That’s cause you can’t type.

GUY 2: That’s fair. MDLLYP.

GUY 1: What does that mean?

GUY 2: Maryland Lottery. Let yourself play.

GUY1: I’m going to lunch.

GUY 2: EYS. Enjoy your salad.

GUY 1: Bye.
Brief Explanation
In this spot, two friends discuss dating over the internet (Instant Messaging) as a way to advertise the new Scratchelor/Scratchelorette scratch-off tickets which are based on a popular dating show.