LOTTERY: STEVE

	Download original version (size: 1.1 MB; duration: 00:56)
Released:	December 2006
Advertiser:	MASSACHUSETTS STATE LOTTERY
Brand name:	LOTTERY
Agency:	HILL HOLLIDAY
Country:	USA
Category:	Entertainment & leisure
Tags:	Boston

Credits:

Advertising Agency: HILL HOLLIDAY, USA, Boston
Executive Creative Director: Kevin Moehlenkamp
Scriptwriter: Mark Nardi
Agency Producer: Molly Gray
Account Supervisor: Geoff Lamont
Advertiser's Supervisor: Diane Anderson
Sound Engineer: Brian Heidebrecht


Script in English
FVO1:My name’s Lori Ann, and before I give, my co-worker Steve, a Holiday Instant Ticket from The Lottery, I wanted him to hear these words

SFX:music

FVO1:Steve, you are my hero. You’re a giver. You don’t just hold onto things you get, saying “mine, all mine.” No, you give. Whether it’s half your blueberry muffin, or money that happens to come your way, you always give to others. You know, if I went to your house, and found your dictionary, I bet the word “selfish” is crossed right out. Because you don’t know how to be selfish. You just know how to give..

ANN:Give someone a holiday instant ticket from the lottery this season. If they win, you might too.

FVO1:Your heart...is like a convenience store- it's open 24 hours a day.

ANN:Holiday instant tickets from the Mass state lottery. You have to play.