LOTTERY: UNCLE JACK

	Download original version (size: 1.1 MB; duration: 00:55)
Released:	December 2006
Advertiser:	MASSACHUSETTS STATE LOTTERY
Brand name:	LOTTERY
Agency:	HILL HOLLIDAY
Country:	USA
Category:	Entertainment & leisure
Tags:	Boston

Credits:

Advertising Agency: HILL HOLLIDAY, USA, Boston
Executive Creative Director: Kevin Moehlenkamp
Scriptwriter: Mark Nardi
Agency Producer: Molly Gray
Account Supervisor: Geoff Lamont
Advertiser's Supervisor: Diane Anderson
Sound Engineer: Brian Heidebrecht


Script in English
MVO1:My name’s Michael. I’m giving my Uncle Jack a Season Ticket from the Lottery this holiday, and I just want to send out this message to him

SFX:music

MVO1:Uncle Jack, you are without a doubt the most generous, giving person I’ve ever met. I know that if good fortune ever came your way, you wouldn’t think of yourself first, you would think of others. You can’t help it. In fact, if you found a penny on the ground, you would not rest until you found a way to share that penny with others. For you, sharing is like breathing, you just can't help yourself.

ANN:give someone a season ticket from the lottery this year. If they win, you might too.

MVO1:There’s a halo above your head, Uncle Jack. I can see it…

ANN:Season tickets from the mass state lottery. You have to play.