L&P SOFT DRINK: BULLRUSH

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Released:	January 2006
Advertiser:	COCA-COLA
Brand name:	L&P SOFT DRINK
Agency:	MTC
Country:	New Zealand
Category:	Non-alcoholic drinks
Tags:	Auckland

Credits:

Advertising Agency: MTC, NEW ZEALAND, Auckland
Creative Director: Roy Meares/Jeremy Taine
Scriptwriter: Josh Lancaster/Jamie Hitchcock
Agency Producer: Alesa Annett
Account Supervisor: Angela Weeks
Advertiser's Supervisor: Megan Denize
Sound Engineer: Benjamin Simpson


Script in English
SFX: We hear the narrator over our L&P music bed

VO: New Zealand school children have always walked, uphill, to and from school, in bare feet, cutting across farmers’ paddocks dodging bulls that eyed them up. Thus bull-rush was invented. It was the game that separated the standard 3 kids from the standard 4 kids and was to become the bane of all mothers and their sewing kits forever. You didn’t need a ball, well there were none anyway ‘cos Mr Henderson the sports master had confiscated them all. It was a game where big kids or fast kids were kings but if you were neither it was pretty stink. But after a game all rivalries were forgotten over an ice cold L&P and a sleep straight after lunch in room 9. You were there and so was L&P. World famous in New Zealand since ages ago.


Brief Explanation
L&P is a soft-drink made in New Zealand. It has been around for almost 100 years so it’s a cultural icon - everybody has grown up with it. The ads focuses on this heritage, and takes a nostalgic view of all the good times had growing up: your first kiss, (pash) hanging out with your friends on BMX bikes or playing the game of Bullrush – all accompanied by a bottle of L&P. The ads feature words certainly applicable to New Zealand ie: Lollies (candy) but the themes are universal.