L&P SOFT DRINK: PASHING

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Released:	January 2006
Advertiser:	COCA-COLA
Brand name:	L&P SOFT DRINK
Agency:	MTC
Country:	New Zealand
Category:	Non-alcoholic drinks
Tags:	Auckland

Credits:

Advertising Agency: MTC, NEW ZEALAND, Auckland
Creative Director: Roy Meares/Jeremy Taine
Scriptwriter: Josh Lancaster/Jamie Hitchcock
Agency Producer: Alesa Annett
Account Supervisor: Angela Weeks
Advertiser's Supervisor: Megan Denize
Sound Engineer: Benjamin Simpson


Script in English
SFX: We hear the narrator over our L&P music bed

VO: Back in the day to get any sort of numbers at the school dance, they combined all the form
1 and 2 kids. You girls on one side, boys on the other. Problem was no one was really interested in the girls except one guy called Dominic who had been held back a year. Then the teachers made all the boys go and choose a girl to dance with and you just knew that you were going to have to dance with Nathan O’Rorke and he was a dick. But amazingly, that kid could waltz ‘cause his mother made him take lessons. So when he said come outside for an L&P you immediately said “Rad” ‘cos you loved L&P and secretly you thought you might just be in love with Nathan O’Rorke. Even after all these years you wonder what ever happened to him: the first guy you ever pashed. You were there and so was L&P. World famous in New Zealand since ages ago.


Brief Explanation
L&P is a soft-drink made in New Zealand. It has been around for almost 100 years so it’s a cultural icon - everybody has grown up with it. The ads focuses on this heritage, and takes a nostalgic view of all the good times had growing up: your first kiss, (pash) hanging out with your friends on BMX bikes or playing the game of Bullrush – all accompanied by a bottle of L&P. The ads feature words certainly applicable to New Zealand ie: Lollies (candy) but the themes are universal