A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused.
Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo
The Radio ad titled Prank the Radio Jockey was done by JWT Singapore advertising agency for brand: Lux in Singapore. It was released in the Sep 2012.