MAGLITE LED TORCH: DAY & NIGHT

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Released:	August 2007
Advertiser:	Ramrod
Brand name:	MAGLITE LED TORCH
Agency:	DRAFTFCB Johannesburg
Country:	South Africa
Category:	Home electronics & audio-visual

Credits:

Advertising Agency: DRAFTFCB JOHANNESBURG, SOUTH AFRICA, Johannesburg
Executive Creative Director: Rob McLennan
Creative Director: Connie Powys/Michael Wilson
Scriptwriter: Connie Powys/Michael Wilson
Agency Producer: Karin Keylock
Account Supervisor: Jacqueline La Mura
Advertiser's Supervisor: Rupert Merl


Script in English
SFX: Crickets, bullfrogs and owls
SFX: Torch click
SFX: Birds chirping, rooster crowing

ANN: The Maglite LED Super Torch. From ramrod.co.za
Brief Explanation
To dramatise the illuminating power of the new Maglite LED range, we made use of nocturnal animal sounds, changing to early morning animal sounds the moment the Maglite LED torch is switched on.