Mcdeal: "DOUBLE" Radio ad by Verdens Sterkeste Mann

Advertising Agency: KITCHEN (LEO BURNETT), NORWAY, Oslo
Scriptwriter: Bendik Romstad/Anne Gravingen
Account Supervisor: Rune Roalsvig
Advertiser's Supervisor: Anders Aunbu/Per Christian Huse/Torgeir Vierdal
Director: Sigmund Falck


Script in English
A straight forward dialog plays at double speed and each line is repeated:

a) Have you heard that at McDonald's you can get a lot for only 10 and 20 crowns?
b) I have, it's called McDeal.
c) Is that true, how cool!
d) Waiter, I'll take one too.
a) Have you heard that at McDonald's you can get a lot for only 10 and 20 crowns?
b) I have, it's called McDeal.
c) Is that true, how cool!
d) Waiter, I'll take one too.

VO: We ran this radio spot two times, but only paid for one. Cheap for us. Cheap for you. Double cheeseburger, 20 crowns.

Jingle (5 note sting): I'm Lovin' It. (repeated)
Brief Explanation
McDeal is McDonald's new lowprice concept. Get to know the two prices 10 and 20.