MEBUCAINE THROAT LOZENGES: CHURCHILL

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Released:	March 2008
Advertiser:	NOVARTIS CONSUMER HEALTH
Brand name:	MEBUCAINE THROAT LOZENGES
Agency:	SAATCHI & SAATCHI
Country:	South Africa
Category:	Pharmacy
Tags:	Johannesburg

Credits:

Advertising Agency: SAATCHI & SAATCHI, SOUTH AFRICA, Johannesburg
Executive Creative Director: Michael Blore/Liam WIelopolski
Creative Director: Michael Blore/Liam WIelopolski
Scriptwriter: Steve Anderson/David Reid
Agency Producer: Derick Oosthuizen
Sound Engineer: Paul Baxter


Script in English
MVO: We shall rendezvous in France on the chilly sapphire waters and azure oceans; we shall quarrel with growing confidence and growing strength in the perfect blue sky.

We shall watch over our little abode whatever the cost may be; we shall have fisticuffs on the soft pearly-white sands, landing grounds, in soft green pastures, and in streets and on the grassy knolls. We shall never throw in the towel…

ANN: Experience the soothing effects of Mebucaine Throat Lozenges.
Now available at a pharmacy near you.
Brief Explanation
As we are heading into winter in the Southern Hemisphere, a lot of the cold and flu products are gearing up for an aggressive campaign burst.

We wanted to punt our client, Mebucaine Throat Lozenges, in a breakthrough and entertaining way, steering away from the traditional medicinal jargon-type communication.

As many people suffer from irritable and sore throats in winter, we decided to take famous speeches in history, which are known to be particularly aggressive, and change them slightly to make them softer and warmer. Therefore, implying that Mebucaine Throat Lozenges provides the effective relief from a sore throat.