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Examples: FHM SINGAPORE, MEN'S LIFESTYLE MAGAZINE, OGILVY & MATHER ASIA PACIFIC, SINGAPORE

Ads Archive / Radio

MEN'S LIFESTYLE MAGAZINE: BOYS LIKE GIRLS

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Original version




Download original version (size: 1.5 MB; duration: 00:40)
Released: April 2008
Advertiser: FHM SINGAPORE FHM SINGAPORE
Brand name: MEN'S LIFESTYLE MAGAZINE MEN'S LIFESTYLE MAGAZINE
Agency: OGILVY & MATHER ASIA PACIFIC OGILVY & MATHER ASIA PACIFIC
Country: SINGAPORE SINGAPORE
Category: Publications & media Publications & media

Credits:

Advertising Agency: OGILVY & MATHER ASIA PACIFIC, AUSTRALIA, Sydney
Executive Creative Director: Kilpatrick Anderson/Takuya Matsuo
Creative Director: Kilpatrick Anderson/Takuya Matsuo
Scriptwriter: Kilpatrick Anderson/Takuya Matsuo


Script in English

SFX: Music

MVO1: Why do you wake up in the morning?
Why do you study so hard?
What drives you to overcome disappointment, day after day?
Why must you be the best?
What keeps you inspired?
What keeps you motivated?

Why is success so important to you?

SFX: Tape player stops

MVO2: Because...erm, boys like girls

ANN: FHM, the world’s leading magazine for boys. And big boys.