Mercado Magazine: "SINGER" Radio ad by J Walter Thompson Argentina

Advertising Agency: JWT ARGENTINA, ARGENTINA, Buenos Aires
Executive Creative Director: Leandro Raposo/Pablo Stricker
Creative Director: Ariel Abadi/Sebastian Magariños
Scriptwriter: Daniel Sacroisky/Pablo Tajer
Account Supervisor: Alejandra D´adamo
Director: Martin Cortalezzi


Script in English
MVO: Well as you all know, I’m really involved with the social causes, the political fights, I sing against injustice, against hunger, against corruption, against misery…. (Idol) Well, thank you very much… but.. Now I want to sing you a song I composed the other day and is inspired in more personal subjects… and well, I hope you like it.. It goes like this: Yesterday I won my nephew, playing Playstation. Yesterday I won my nephew, playing Playstation With the X I passed, and with the little square I scored.

ANN:What would Fidel’s Cuba be, without Fidel? Read it this month, in Mercado Magazine.

Script in Orginal Language
MVO:bueno, como ustedes saben, yo estoy muy comprometido con las causas sociales, con la lucha política, yo canto contra la injusticia, contra el hambre, contra la corrupción, contra la miseria…(aplausos, gritos) gracias…pero ahora quiero mostrarles una nueva canción que compuse el otro día, y que está inspirada en temas más personales…bueno, espero que les guste, y dice así (escuchamos que canta) “ayer le gané a mi sobrino a la play, ayer le gané a mi sobrino a la play…con la x la pasé, y con el cuadradito anoté..”

ANN:¿Cómo será la Cuba de Fidel, sin Fidel? Léalo este mes, en Revista Mercado.

Brief Explanation
The idea of this radio is to imitate Silvio Rodriguez, a famous Cuban singer, very popular in Latin America for his political commitment with the Cuban Revolution and for his anti-imperialist fight.