MERCEDES-BENZ C180: RELAX

	Download original version (size: 1.8 MB; duration: 02:01)
Released:	February 2008
Advertiser:	MERCEDES-BENZ
Brand name:	MERCEDES-BENZ C180
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Cars & automotive services
Tags:	Johannesburg

Credits:

Advertising Agency: NET#WORK BBDO, SOUTH AFRICA, Johannesburg
Executive Creative Director: Julian Watt
Creative Director: Slade Gill/Brad Reilly
Scriptwriter: Tim Beckerling
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger/Caroline Franklin
Sound Engineer: Bob Rolfe


Script in English
FVO: Imagine yourself in a safe, quiet place, sitting with your back and your neck straight and your arms and legs uncrossed. Allow yourself to relax. And feel a gentle force on your body, pulling you back. Allow all tension and insecurity to be washed away. Your breathing has changed, your heartbeat is slowing down. The blood moves through your veins like the slow moving tide of the ocean. A cool breeze blows gently at the perfect temperature. Your body being transported through space and time in fluid, undisturbed serenity.

In this place you feel a sense of safety. You travel down a path stretching far out in front of you. It is as if you are flying, moving past each and every obstacle as if it weren’t even there. Your destination grows larger from a speck on the horizon as you draw nearer to it. You apply the brakes and slow to a stop as your journey, regrettably, comes to an end.

The New Mercedes-Benz C180. Serene Agility. Call us on 0800 1 333 55 to book a test drive.

Brief Explanation
In order to communicate Mercedes-Benz C Class strategy of 'Serene Agility', we created a moment on radio which coaxed listeners into a state of extreme relaxation. What we revealed at the end of the spot was that they had just taken a virtual test drive in the C-Class.