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| Released: | November 2004 |
| Advertiser: | MICROSOFT |
| Brand name: | Microsoft Hardware |
| Agency: | XG PUBLISHING |
| Country: | Italy |
| Category: |
Business equipment & services |
| Tags: |
Milan |
Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali
Script in English
SFX: Touch pad button click.
VO: Do you use a laptop?
SFX: Windows announcement sound.
VO: Do you use the touchpad, that little red thing or a mini mouse?
SFX: Windows error sound.
VO: Aren’t they adorable?
VO: Trash them.
SFX: Paper being screwed up (Trash PC sound).
SFX: Windows task completed successfully sound.
VO: From Microsoft the new Microsoft wireless optical mouse for laptops.
SFX: Windows new hardware connection sound.
VO: A real mouse.
SFX: Windows incoming new mail sound.
VO: Truly portable.
SFX: Multiple Windows new hardware connection sounds.
VO: No, no wires!
SFX: Windows fanfare sound.
VO: Visit the Microsoft website.
Script in Orginal Language
SFX: Click di touch pad.
VO: Usi il portatile?
SFX: Suono Windows di annuncio.
VO: Usi il touchpad, l’aggeggino rosso o il minimouse?
SFX: Suono Windows di errore.
VO: Adorabili vero?
VO: Buttali...
SFX: Carta accartocciata.
SFX: Suono Windows lavoro finito bene.
VO: Da Microsoft nuovo mouse ottico Microsoft senza fili per portatili.
SFX: Suono Windows connessione hardware.
VO: Un mouse vero.
SFX: Suono Windows nuova mail ricevuta.
VO: Portatile davvero.
SFX: Suoni Windows connessione hardware multipli.
VO: No, no nessun filo!
SFX: Suono Windows fanfare.
VO: Visita il sito Microsoft.
Brief Explanation
The spot is based on the image of you that your old desktop items can give people, playing on the original windows sounds as a strong, well known psychological support for the radio commercial comprehension.