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Examples: MIKE'S HARD LEMONADE, MIKEARITA MARGARITA, McCANN WORLDGROUP, USA

Ads Archive / Radio

MIKEARITA MARGARITA: SIGN

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Original version




Download original version (size: 2.3 MB; duration: 01:00)
Released: May 2006
Advertiser: MIKE'S HARD LEMONADE MIKE'S HARD LEMONADE
Brand name: MIKEARITA MARGARITA MIKEARITA MARGARITA
Agency: McCANN WORLDGROUP McCANN WORLDGROUP
Country: USA USA
Category: Alcoholic drinks Alcoholic drinks
Tags: San Francisco San Francisco

Credits:

Advertising Agency: McCANN WORLDGROUP, USA, San Francisco
Executive Creative Director: John McNeil
Creative Director: Greg Rowan/John Zissimos
Scriptwriter: John Zissimos
Agency Producer: Katie Rinki


Script in English

SFX:Phone rings

MVO1:Hello Margaritas

MVO2:Uhh where do you want me to drop off the sign?

MVO1:What sign?

MVO2:The sign to replace the name of that joint what’s it, Margarita’s, right?

MVO1:Yeah.

MVO2:From now on, it’s gonna be Mikearitas.

MVO1:Mikearitas?

MVO2:Yeah.

MVO1:Huh? Who say that?

MVO2:I said it.

MVO1:Huh?

MVO2:I said it.

MVO1:You said it.

MVO2:Yup. Where do you want the sign?

MVO1:Uhh I don’t know.

MVO2:Where’s your sign that says that says Margaritas now?

MVO1:It’s outside.

MVO2:Oh. That’s where I want this sign. Mikearitas.

MVO1:Huh?

MVO2:Have you heard about the Mikearita?

MVO1:No.

MVO2:You open up the top, the alcohol’s included you pour it in, done.

MVO1:Sounds good.

SFX:Piano
MVO2: Ahh, the Mikearita. Wow.

MVO1:Haha, okay.

MVO2:Arriba the Mikearita. You drink the Mikearita you dance with a señorita.

MVO1:Yeah, Okay amigo gracias.

MVO2:Arriba!

ANN:Mikearita is a trademark of Mike’s Hard Lemonade Company, Seattle Washington. Premium malt beverage. Please drink responsibly.