MILLER GENUINE DRAFT BEER: ENTHUSIASM

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Released:	August 2004
Advertiser:	MILLER BREWING COMPANY
Brand name:	MILLER GENUINE DRAFT BEER
Agency:	Y&R CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Dave Loew
Scriptwriter: Pete Figel
Agency Producer: Monica Wilkins


Script in English
LEAD SINGER: (Shouting through a microphone in a large concert hall) Hello Albany!

SFX: Sparse Applause.

LEAD SINGER: How's everyone feeling tonight?

(Pause)

WOMAN: (Lethargic) Pretty good.

MAN: Kind of sunburned!

LEAD SINGER: Hey, what's your name honey?

WOMAN: (Quickly) I've a boyfriend.

LEAD SINGER: All right! Are you ready to rock?

(Extended pause)

MAN: I think so.

LEAD SINGER: I can't hear you! Are you ready to rock?

(Extended pause)

MAN 2: My ears hurt.

LEAD SINGER: Cause once we get going, we are not going to stop, so you better be ready to go all night!

WOMAN: All night? I need my eight hours.

MAN 2: Yeah! Me too!

ANNCR: Rock without enthusiasm. That's like beer without taste. So this summer, celebrate fifty years of great rock by choosing the beer with more flavor than Budweiser. Miller Genuine Draft. Genuine flavor. Cold-filtered smooth. Miller. Good call.

LEGAL: Miller Brewing Company, Milwaukee, Wisconsin.