MILLER GENUINE DRAFT: EURO TRIP

	Download original version (size: 1.4 MB; duration: 01:00)
Released:	April 2007
Advertiser:	MILLER BREWING COMPANY
Brand name:	MILLER GENUINE DRAFT
Agency:	Y&R CHICAGO
Country:	USA
Category:	Alcoholic drinks

Credits:

Advertising Agency: Y&R CHICAGO, USA
Executive Creative Director: Mark Figliulo
Creative Director: Jon Wyville/Dave Loew
Scriptwriter: Tohru Oyasu
Agency Producer: Exec. Producer: Matt Bijarchi/Producer: Jeremy Arth
Sound Engineer: Stan Oda


Script in English
ANN:And now, “Second Hand Experience,” presented by Miller Genuine Draft. Today’s episode, travelling abroad, as described by a guy who’s never done it.

SFX: music

MVO:I’ve got some great memories in my life. But I’ll never forget that one amazing summer… that my brother had backpacking through Europe. The stories he told me, you know, on the phone. Wow, incredible. The unbelievable views from the Swiss Alps I saw on the front of the postcard he sent me. The smell of freshly baked croissants wafting from a bakery in Paris. You know what that’s like? Well neither do I, but I hear it’s nice. And Spain. Man. Words can’t describe what it’s like to eat fresh ceviche overlooking the water… mostly because that part of his letter got kind of smudged. But, that trip to Europe, it was truly an experience he had that I will cherish forever.

ANN:Some things you just need to experience for yourself. Like the smooth, golden rich flavour of Miller Genuine Draft. Experience is golden.